Today on EverydayFamilyTV: Celebrity Stylist Gives Pregnancy Fashion Advice

EverydayFamilyTV's Leigh Koechner sat down with Gili Niv, personal stylist to LA's elite, to discuss fashion trends and baby bumps. Go to EverydayFamily.com (EF) and tune in to The EverydayFamily Room with Leigh Koechner, and learn what Niv says to the over three million members of EF.

"There are many women who struggle with body issues during pregnancy, and we are thrilled that Gili is joining us, sharing her style tips for their growing bellies," said Shiloh Johnson, Director of Content for EverydayFamily.com. "When your body is rapidly changing during pregnancy, it is common to want to cover yourself with baggy clothing. Gili encourages women to wear bright colors to show off their pregnant bodies. It's great advice for our members."

Niv is the founder of The Tip Jar, a respected fashion site known for Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) its quality products, store reviews and fashion findings. She has been featured in Women's Wear Daily (WWD), Wall Street Journal and C Magazine, and is a frequent guest on the Style Network.

"Gili delivers her advice with obvious chic finesse on The EverydayFamily Room with Leigh," says Tony Golden, Executive Producer and Business Development Director for EverydayFamily.com. "EverydayFamily has an overwhelming percentage of pregnant women wanting more information and we are happy to have a medium to provide what they are looking for."

The EverydayFamily Room features numerous parenting experts, selected for their diverse, unique and life-enhancing information, as part of its online TV programming.

About EverydayFamilyTV and EverydayFamily.com:
EverydayFamilyTV (EFTV) brings a daily dose of interactive parent talk with the launch of its first program, The EverydayFamily Room with Leigh Koechner, produced by its Emmy and Grammy award-winning production team. The online TV programming featured on EverydayFamily.com (EF) aims to bring EF members the very best information and entertainment through the knowledge of parenting experts, industry experts, celebrity parents and "Everyday" moms and dads.

EF is an online home and established resource to a growing community of over three million members who share their own everyday parenting experiences with those who are seeking guidance and support as they move through their family's journeys, from preconception, to preschool and beyond. The editors at EF, as well as the entire EF community, are dedicated to providing daily content for families seeking expert and parent advice, information and support… and to giving back to the communities supporting us.

For advertisers looking for sponsorship opportunities and creative integration that go well beyond banner ads and transition marketing messages in to an uninterrupted part of the user experience, contact Tony Golden, Business Development Director for EverydayFamily.com, at Tony.Golden(at)EverydayFamily(dot)com.

Goodwill Expands Commitment to America’s Heroes and Their Families

A new initiative from Goodwill Industries International will expand the organization's job training, placement and employment services programs to thousands of American veterans, as well as their spouses and families. The Goodwill? for America's Heroes and Their Families program comes in response to an urgent call from First Lady Michelle Obama and Dr. Jill Biden asking all Americans to do more to help serve the nation's military families. Today, they will launch a national initiative at the White House to support and honor America's service members and their families. The initiative will coincide with Goodwill's fifth annual Advocacy Day, in which more than 175 representatives from Goodwill? including CEOs, workforce professionals, volunteer board members, and program participants will gather on Capitol Hill to urge Congress to invest in the American workforce through federal job training programs.

With many service men and women returning to duty in Iraq and Afghanistan for multiple deployments, today's military families are stretched thinner than ever before, and the success of many of these families largely depends on the ability of military spouses to find employment on the home front. President Obama recently recognized this crucial need when he said, "The readiness of our armed forces depends on the readiness of our military families."

In January, the President announced a major presidential initiative focused on strengthening military families. One of the major prongs of the initiative is developing career opportunities for military spouses. Building on this momentum, First Lady Michelle Obama and Dr. Jill Biden are launching the initiative designed to encourage individual citizens and communities to make this same commitment and aim to educate, challenge and spark action from all sectors of our society — citizens, communities, businesses, nonprofits, faith based institutions, philanthropic organizations, and government — to ensure military families have the support they have earned. For example, they encourage businesses to hire military spouses even if they know those individuals might move on in a few years.

Goodwill is proud to be one of the first organizations to respond to this call by l women's jackets aunching Goodwill for America's Heroes and Their Families. Through its unique social enterprise business model, Goodwill raises money from items sold at its more than 2,500 retail stores and uses the revenues to fund job training, employment placement services and other community-based programs that help people become self-sufficient through the power of work. The organization also employs many of these people at its retail stores around the country. For nearly a century, Goodwill has made America's veterans a focus of these programs, serving more than 25,000 veterans in 2010 alone. This year, the organization will continue to serve veterans while also expanding employment services to military spouses and families.

"Since World War I, Goodwill has helped America's veterans find employment at home," said Jim Gibbons, president and CEO of Goodwill Industries International. "Now, with military members returning to Afghanistan and Iraq for multiple deployments, we're extending this mission to their spouses and families, because we know that helping them find jobs is crucial to the success of these families and the communities where they live."

In 2011, Goodwill expects to hire more than 5,000 people and has targeted 1,300 (more than 20 percent) of these positions for military spouses, veterans and their families. Goodwill agencies around the country expect to provide face-to-face career and family strengthening services to more than 15,000 military spouses, veterans and their families, and are also prepared to provide virtual career services that can be linked to military web sites, expanding these services to tens of thousands more people.

Questions can be directed to firstladypress(at)who(dot)eop(dot)gov.

CONTACT:
Lauren Lawson-Zilai
Goodwill Industries International
Phone: (240) 333-5266
Lauren.Lawson(at)goodwill(dot)org

About Goodwill Industries International
Goodwill Industries International is a network of 165 community-based agencies in the United States and Canada with 14 affiliates in 13 other countries. Goodwill is one of North America's top five most valuable and recognized nonprofit brands as well as a leading social services enterprise (Source: Cone Nonprofit Power Brand 100, 2009). Goodwill agencies are innovative and sustainable social enterprises that career services and other support services by selling donated clothing and household items in more than 2,500 retail stores and online at shopgoodwill.com. Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. In 2010, 2.5 million people in the United States and Canada benefited from Goodwill's career services. Goodwill channels 84 percent of its revenues directly into its programs and services. To find a Goodwill location near you, use the online locator at http://www.goodwill.org, or call (800) 741-0186. Twitter: @GoodwillIntl. Facebook: GoodwillIntl

###

Clothing Retailer Boden Gears Up For US Expansion

An already established fashion outlet with over 900,000 US customers, Boden is investing women's jackets in warehouse and staff expansion to support ambitious growth plans. In January 2011 Boden completed work to double the size of its facility in Pittston, Pennsylvania. Boosting available space has enabled the business to keep more of its stock in the United States and give customers "a much improved service," said Boden's Managing Director Julian Granville. Mr Granville pointed at the increased head count at the newly expanded facility and that Pittston offers "a first-class work force", which has been key.

Back in London, the head office team focusing on customer acquisition has also restructured and expanded to cater for growth. The latest recruit, International Online Marketing Manager Esther Wrigley, has come on board to drive Boden's customer acquisition online. "With over 85% of orders coming in from our website, all online marketing channels are being ramped up", says Ms Wrigley. She sights "lead generation, display advertising and demographic profiling" as some of the most high impact new tools to ensure profitable growth.

Despite Boden acquiring over 150,000 new customers annually since moving into the US market, the apparel sector is predicted to face increasingly challenging conditions in 2011. Higher cotton prices and rising labour costs overseas may force clothing retailers to raise prices by between 5 and 20 per cent in the second half of this year alone. Miss Wrigley remains optimistic, however, "with our improved customer service and marketing operations in the US, we are confident we can respond to the forthcoming challenge."

About JP Boden & Co

Boden sells clothing for men, women, teens and children with a British twist through its website and catalogs. The company is turning over ?200 million a year and employing 800 staff. More than 200 womenswear styles are on offer, as well as extensive ranges of menswear, baby, boys and girls clothing. Boden launched operations in America in 2002, Germany in 2007 and Austria in September 2009.

###

CAbi Launches Fall 2011 Collection

Women's designer clothing collection and the nation's largest direct sales apparel company, CAbi (Carol Anderson by invitation) has launched its Fall 2011 Collection. The collection is now available for purchase exclusively through CAbi's Independent Fashion Consultants and in-home shows.

The Fall 2011 Collection has been touted as designer Carol Anderson's most highly anticipated collection yet. Known as "the best kept secret in fashion," CAbi has become synonymous with contemporary yet cutting-edge style, leaving the fashion industry and the Internet abuzz with chatter over this exquisite collection.

Watch the CAbi Fall 2011 Runway Show

Fall Fashion Trends 2011: Iconic Starlet Inspired Collection

The CAbi Design Team designed with an eye toward luxe this season, opting for couture-quality fabrics like Silk Habotai and lace, and embraced body-skimming silhouettes. The collection is riddled with the fashion industry's hottest fashion trends for fall 2011, showing women everywhere how to create modern romance through blush tones; unleash their animal magnetism with skin prints; and embrace the supreme staple of the season – tweed.

The Fall 2011 Collection embodies the essence of some of Hollywood's most revered big screen starlets. Whether she's the girl-next-door like Meg Ryan in When Harry Met Sally, the icy blonde sophisticate, Grace Kelly, in Rear Window, or the every-girl-turned-fashionista such as Anne Hathaway in The Devil Wears Prada, this collection allows women to shine with their own personal expression!

View the CAbi Fall 2011 Look Book

A Sought After Career in Fashion

Yet it is not just the fashion that makes CAbi such an exceptional brand. The legion of passionate CAbi Consultants are a diverse and unique group of women from all walks of life, who truly do say "I love my job!"

CAbi Consultants are entrepreneurial women, who are driven to succeed in a career that affords them the balance of life, family and their communities. For this reason, CAbi has become one of the most successful home-based careers for women, as the fashion has become a conduit for financial success, a flexible schedule, and rich new relationships.

Heart Of CAbi Foundation

The charitable giving arm of CAbi, the Heart of CAbi Foundation, works with other internationally recognized nonprofit organizations to fulfill the mission of providing the poor and disenfranchised women of the world a greater opportunity and realization of empowerment through the gifts of clothing, financial support, and our volunteer efforts. Since 2005, the Heart of CAbi Foundation has donated over 1.4 million garments and 400 microloans to women in over 40 countries and in US communities that have been ravaged by natural disasters.

"The Heart of CAbi Foundation was created to help victims who lost every belonging in Hurricane Katrina – and now we've been privileged to help women across the world," said Scott Farquhar, CEO, CAbi LLC. "With the tremendous outpouring from the volunteers and individual donors and the caliber of organizations we've worked with, it begs us to imagine our impact in the next five years."

Watch the Fall 2011 Heart of CAbi Foundation Video

About CAbi LLC:

For over 25 years, women's apparel designer, Carol Anderson, sold her collections in high-end department stores and specialty boutiques across the country. In an effort to maintain her creative freedom and to bring her loyal following of customers even clos women's coats er to the brand, CAbi (Carol Anderson by invitation) was launched in 2001. Leveraging the brand's reputation in the fashion world, CAbi is a lucrative career opportunity for women that brings Carol's designs directly to the customer.

CAbi has expanded its large national footprint with Consultants in all 50 states. CAbi offers two collections a year, which are available exclusively through the company's Independent Fashion Consultants. CAbi has developed a solid reputation for its unparalleled quality in clothing as well as its outstanding CAbi Consultants who are known for placing the customer's happiness with her clothing selections above sales.

For more information, visit http://www.cabionline.com and read CAbi's blog, the CAbi Canary, at http://www.cabicanary.com

View our Facebook page at http://www.facebook.com/cabiclothing and follow us on Twitter at http://www.twitter.com/cabiclothing

Contact: Marie Coleman, mcoleman(at)carolanderson(dot)com or (310) 683.3333 x682

###

Racy.com Applauds the New Movie "Hysteria" with a standing "O"

Racy applauds the new movie "Hysteria" with a standing "O" "Not only is the romantic comedy cleverly witty, but it brings to light the importance of sex toys to female sexual health," states Racy.com's Co-Owner, Jonathan Thralow. "Racy sales of vibrators to the American public has grown quickly since the beginning of 2011, and those sales should double as sex toys become more accepted and people are introduced to our safe online shopping."

Many "Hysteria" movie goers will revel in female camaraderie with the inflicted patients. "The explicit theme of female masturbation will boost the sale of sexual aids," predicts, Thralow. "Currently, our top selling vibrator is the Jungle Jigglers Wabbit. "Hysteria" will do for vibrators what "Risky Business" did for sunglasses or what "The Ugly Truth" did for remote control vibrating panties," Thralow states.

A 38 year old, professional woman from northern Minnesota, Sarah T. confesses that her first sex toy was a vibrator. It was a gift from her fiancé. Since this introduction into vibrators, she reveals, "my inventory includes many variations on the old standby. Vibrators allow me sexual satisfaction when ever the mood presents itself."    

Racy.com's best selling vibrator is the Rabbit Vibe . The "Rabbit" came to fame thanks to the small screen when it had a staring role in "Sex in the City." They have sold thousands of rabbit vibrators year to date," supplies Thralow. "These sales doubled from last year and we expect them to double again next year."

"Hysteria" premiers in September at the Toronto International Film Festival.

Racy Inc. is dedicated to allowing women's coats people their sexual freedom through the sales of its sexual aids and exotic clothing. Racy Inc. features everything from costumes and toys to gag gifts and party supplies at its online store, Racy.com

For more information visit them on the web at http://www.Racy.com.

# # #

Isaay.com Sees Increase in Sales and Conversion After Re-Platforming on Demandware

Demandware?, Inc., a leader in on-demand ecommerce, today announced that Isaay.com, a curator of brand name and designer merchandise for the fashion forward woman, has re-launched its online store, http://www.isaay.com, on the Demandware Commerce platform. Upon replacing its open source platform with Demandware, Isaay.com has measured a 200 percent increase in conversion, which the company attributes to its new platform.

Isaay.com offers its customers a unique shopping experience that focuses on delivering the best of women's designer brands, customer service, media and content. The online-only retailer sells clothing, shoes, lingerie, bags and accessories from the world's top designers representing more than 40 brands.

Isaay.com originally launched its ecommerce operations on an open source platform with the intent of building out three different sites, but after a year in development, it was only able to launch one site due to the limitations of the platform. The company realized that its open source platform wasn't capable of supporting its growth plans, and began to search for a new platform that could scale. Other critical requirements included the ability to provide personalized shopping experiences for customers based on geography or key word searches, a central environment for easily managing all merchandising functionality across sites, and international selling capabilities.

After reviewing several options, Isaay.com felt that the Demandware Commerce platform was the only solution capable of meeting all of its requirements. Demandware's entry-level pricing model allowed Isaay.com the opportunity to work with the same platform used by some of the world's top brands for a price they could afford.

"We no longer have to settle for the lesser, inexpensive solution that we know would have to be replaced as our business grows," said Gary Shar, CEO and founder of Isaay.com. "If we want to give our customers premium service, we need premium functionality to do so."

Since launching its new site in July, Isaay.com has realized significant results including:

•     100 percent increase in daily traffic
•     Conversion rate increase of 200 percent
•     Overall increase in sales
•     30 percent decrease in bounce rate
•     400 percent increase in page views
•     25 percent increase in time on site

Isaay.com worked with Demandware Solution Partners, Fluid and Precision Design, on design and implementation, which took six months to complete. According to Shar, "Our partners bent over backwards and called in all their top-level people to get our site up quickly without cutting any corners."

Shar concluded, "We have had both the pleasure and misfortune of dealing with many vendors since inception of the company. I can unequivocally say that without the partnership and assistance from Demandware, Fluid and Precision Design, our new site would not have been possible. The support and follow up we have received since launch has also been overwhelming. We are so excited about our future together as we grow to become a ground-breaking ecommerce site changing the way consumers shop online."

Future plans for Isaay.com include the addition of a mobile commerce site leveraging Demandware's mobile application. The unified environment between mobile storefront and ecommerce website will provide Isaay.com customers with a seamless, cohesive shopping experience wherever they may be.

"There's nothing more exciting for a technology vendor than to partner with such a passionate and dedicated retailer," said Jamus Driscoll, senior vice president of marketing at Demandware. "Isaay.com has put its trust in us and our platform to help them take their business to the next level"

About Isaay.com
Isaay.com offers style-conscious women a personalized high-fashion online shopping experience. Featuring thousands of items from the world's best designers, Isaay.com emphasizes great customer service, free shipping both ways, a 90-day return policy, and makes it "All About You" by offering curated collections of the to women's jackets p designer brands and style guides that provide advice on how to wear great fashion. For more information, visit http://www.isaay.com.

About Demandware
Demandware is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit http://www.demandware.com, call 888-553-9216 or email info (at) demandware (dot) com.

Demandware is a registered trademark of Demandware, Inc.

Media Contact:
Christine Major
Corporate Communications Manager, Demandware
Office: 781-425-1228 Mobile: 603-743-4534
Email: cmajor (at) demandware (dot) com

###

San Francisco Motorcycle Clothing, 415 Clothing Announces They Are Now Offering Shipping for the Holidays

San Francisco motorcycle clothing, 415 Clothing is now offering to ship items directly to the doors of their customers, friends and family. This service will only be offered from now until Christmas 2011. This is a perfect opportunity for those who have loved ones who live out of town, for those who are going out of town and won't make it back in time for Christmas, or even for those too lazy to go to the post office on their own.

Shipping is only available to residents who live within the United States and will cost a small fee for orders under $250. Customers who spend $250 and over will receive their shipping for free. As a complimentary gift, the staff at 415 Clothing will wrap the packages in lovely giftwrap before they send them off. If the customer mentions this release at the store or 'Likes' 415 on Facebook, they will receive 10% off of their purchases. Facebook subject to being looked up. These discounts also apply to 415 tattoo shop, Tattoos by Nicole.

"We like to make it convenient for our customers so that they don't have to make a trip to the post office. It's great for those who have family from out of town," says Heather V of 415 Clothing. Parking is plentiful, easy and free. It provides for a nice shopping environment that's not as hectic, which means that customers don't have to worry about fighting a crowd to shop. What better way is there to shop for family and friends? Bought, wrapped and shipped all in the same hour - who could ask for more?

For more information, please call (415) 529-5105 or visit them online at 415clothing.com.

About 415 Clothing

Disturb the peace in style with San Francisco motorcycle accessories at 415 Clothing Company of San Francisco. They specialize in exceptional women's coats Women's, Children's, and Men's clothing. 415 Clothing Company carries a wide selection of motorcycle clothing, including leather motorcycle jackets, hoodies, hats, and more. Shop in store or online. 415 clothing is the best bet for exclusive, high quality San Francisco clothing. 415 Clothing Company produces a very distinctive style of "Frisco" clothing. It is the best place to get authentic, high quality leather motorcycle jackets. 415 Clothing also has a tattoo parlor, boasting a place to both shop and get inked.

###